Today, simply having talent is no longer enough to be seen and recognized. Too many artists, whether painters, photographers, or visual artists, struggle to develop their reputation simply because they make mistakes in their online communication. Here are the 5 most common pitfalls... and concrete ways to avoid them.
1. Not having a professional website
An Instagram account is good. A website is better.
Your website remains the central showcase of your artistic universe. It inspires confidence, centralizing your works, contacts, news, and exhibitions. Without a website, you leave your future buyers or partners in the dark.
💡 Even a well-thought-out landing page can be enough at first.
2. Using social media without a strategy
Posting a piece of work from time to time, without text or coherence, is no longer enough. Your presence must tell your story, convey your approach, and create a connection.
💡 Vary the formats (photos, videos, stories), talk about your behind-the-scenes work, ask questions to your community.
3. Not clearly defining your artistic approach
People don't just buy a work of art: they buy an emotion, an intention, a vision of the worldA clear artistic approach helps you to become better known… and to sell.
💡 Take the time to write a few sentences about what you are exploring, what you are trying to convey.
4. Wait for it to come on its own
Waiting for opportunities to fall from the sky no longer works. Today, to be support saves time, provides better guidance and avoids mistakes.
💡 Even a one-off exchange with a professional can unlock your communication.
5. Do not capture contacts
Do you have an audience, curious people, people who like your work? Perfect. But if you don't connect with their contacts (email, social networks, etc.), you'll lose them.
💡 Embed a simple form on your site, or use a monthly newsletter to stay connected.
